The protection of your personal data is very important to us. We exclusively collect and use your person-al data within the framework of the provisions of the privacy policy act of the EU-General Data Protection Regulation “GDPR” and the privacy policy act of the Federal Republic of Germany “BDSG”. In the follow-ing we inform you about the nature, extent, and purposes of the collection, use, and disclosure of per-sonal data. You can retrieve, store, and print this data protection declaration on our website at any time.
I. Responsible body for the collection of data is:
Buffalo Boots GmbH
Schanzenstraße 41
51063 Köln
Germany
Data protection officer:
Martin Hölscher
Schanzenstraße 41
51063 Köln
Germany
datenschutz@buffalo.de
II. Subject of data protection
The subject of data protection is personal data.
Personal data is any information relating to an identified or identifiable natural person; a natural person is considered to be identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics express-ing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified (Art. 4 No. 1 GDPR). This includes, for example, your name, your telephone number, your address, as well as all inventory data that you provide us with when registering and creating your customer account. Statistical data or anonymized data, which we collect, for example, when visiting our web shop and which cannot be directly related to your person, are not covered here
Affected person is any identified or identifiable natural person whose personal data is processed by the controller.
Processing means any process or series of operations related to personal data, such as collecting, cap-turing, organizing, organizing, storing, adapting or modifying, reading out, querying, using, with or without the aid of automated procedures; disclosure through submission, dissemination or any other form of provision, reconciliation or association, restriction, erasure or destruction.
1. Collection, processing, use and transfer of personal data
You can visit our site without giving any personal information. We only store access data without person-al reference such as the name of your Browser type /version, Referrer URL (the previously visited page, host name of the accessing computer (IP address), date and time of the server request etc. or the name of the requested file.
These data are summarized in server log files on a statistical basis, stored and evaluated solely for the purpose of improving our offer and do not allow any conclusion to your person. A combination of these pseudonymous data with your personal data does not take place. We will not store any other personal information unless you log in.
If the programming of our website causes your browser to load data from servers operated by third par-ties, we ourselves are not involved in these data transfers.
1.1 Registration with customer account
You can create a customer account on our website. If you register as a customer, we set up a password-protected direct access to your customer account. In your customer account, you can manage your stored personal data, view placed orders and active order processes.
We will use the information you provided when registering in full in order to verify your eligibility for goods in accordance with our customer criteria. We will store the data, in order to be able to maintain the activation permanently and, if necessary, to carry out inspections.
The operator assumes no liability for password abuse, unless this was caused by Buffalo.
1.2 Order processing
In the case that a contractual relationship shall be established between you and us or if the content of such a contractual relationship shall be developed or changed, we will collect and use your personal data (e.g. name, address, e-mail address, account or credit card data, etc.) insofar as this is necessary for the execution of the contract. We use the information provided by you without your separate consent exclu-sively for the fulfillment and processing of your order or your request, in particular for answering your inquiries and for processing your orders, payments, and possible warranty claims.
With completion of the contract and full payment of the purchase price, your data will be blocked for further use and deleted after expiry of the tax and commercial retention periods, unless you have ex-pressly consented to the further use of your data. By subscribing to the newsletter, your e-mail address will be used for your own advertising purposes until you unsubscribe from the newsletter. The deregistra-tion is possible at any time.
By placing my order, I agree that Buffalo may collect, process, store and use my personal data and transfer it to a third party to the extent mentioned above, insofar as this is necessary for processing the order.
1.3 Competitions
If you participate in competitions on our website we store and use your personal data (name, address, e-mail address, etc.) for the prize draw and the consignment of the prize. We only inform you about further offers of Buffalo if you granted your consent. The participation in competitions is independent of this consent.
By participating in a competition on this website I agree that my data is collected, stored, processed and used to the extent mentioned above and for the purpose mentioned above.
1.4 Newsletter
If you have registered for our newsletter with your e-mail address, we will also use your e-mail address beyond the account management for the purposes of subscribing to our newsletter for advertising pur-poses until you unsubscribe from the newsletter (Art.6 (1) lit.a,b GDPR). If no other advertising purposes are defined, our newsletter will only contain information about our company about product highlights, product news, product updates and services as well as special offers and competitions from us, current company information and event dates. By subscribing to our newsletter, you agree to the receipt and the procedures described.
For the documentation of the newsletter consent and to prevent misuse of your data, we use the so-called “Double-Opt-In” procedure. Through this process, we ensure that the recipient also wants to receive our newsletter. After registration you will receive an e-mail asking you to confirm your subscription to the newsletter. Only after confirmation, we will send you our newsletter.
The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Similarly, changes to your stored data are logged.
You can revoke your consent to receive our newsletter at any time. The deregistration can be done under the link in the newsletter or by written notification to Buffalo Boots GmbH, Schanzenstraße 41, 51063 Köln, Germany. In the event of written communication, the objection will be implemented within three weeks after receipt.
The newsletter is sent via the mailing company Mapp Digital Germany GmbH, Dachauer Str, 63, 80335 Munich, Germany.
The e-mail addresses of our newsletter recipients as well as their other data described in the context of these notes are stored on the servers of Mapp Digital GmbH in Frankfurt am Main, Germany. Mapp Digi-tal GmbH uses this information to send and evaluate the newsletters on our behalf. Furthermore, Mapp Digital GmbH may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of shipping and the presentation of the newsletter. However, Mapp Digital GmbH does not use the data of our newsletter recipients to write them or to pass them over to third parties.
Furthermore, we have concluded a "data processing agreement" with Mapp Digital GmbH. This is a con-tract in which Mapp Digital as the processor pledges to protect the privacy of our users, to process its privacy policy on our behalf and, in particular, not to disclose it to third parties. The privacy policy of Mapp Digital GmbH can be viewed here https://www.mapp.com/privacy/
Statistical survey and analyzes
The newsletters contain a so-called "web beacon", a pixel-sized file that is retrieved from the server when the newsletter is opened. As part of this call, technical information, such as information about the brows-er and your system, as well as your IP address and time of the call are collected. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times.
The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the indi-vidual newsletter recipients. However, it is neither our desire nor that of … to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Consent to transmit the e-mail addresses is based on Art.6 (1) lit. a and Art. 7 GDPR and §7 (2) No.3 UWG. The use of the mailing service provider, the implementation of statistical surveys and analyzes and logging of the registration process, are based on our legitimate interests in accordance with. Art. 6 (1) lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that suits both our busi-ness interests as well as the expectations of the users.
By using this website, I agree that Buffalo may store, collect, process and use my data to the extent mentioned above, insofar as this is necessary for the use of the website.
1.5 Cookies
We use so-called "cookies" in order to identify you as our customer and to offer you a smooth shopping trip in this way. Cookies are small text files which are stored on your computer and which allow an analy-sis of your use of the website. For example, the function of the "shopping cart" and its "remember func-tion" are controlled by cookies. The combination of this data with other data sources is not carried out by us. Most of the cookies used by us are so-called "session cookies" which are deleted when you terminate your browser session. Long-term cookies enable us, among other things, to recognize you as visitor of our website and, thus, to make this website more comfortable for you.
Most browsers are set by default to accept cookies. However, you have the possibility to set your browser in such a way that the automatic storage of cookies is avoided. You may allow or prohibit tem-porary and stored cookies independently of each other. The acceptance of cookies is not a prerequisite to visit our online service. If you deactivate cookies, certain features of the website of Buffalo may not be available to you and some pages may not be displayed correctly. In order to use our shopping cart and place orders, cookies must be allowed.
By using this website, I agree that Buffalo stores, collects, processes and uses my data by using so-called cookies to the extent mentioned above and for the purpose mentioned above.
1.6 Market research and statistics
Some of the data gathered during the visit of this website, so called movement data i.e. the website you have visited before and the website that you enter after your visit, number of clicks, viewed products, duration of your website visit (see sec 1. and sec. 3.) will be used for statistical analysis for the purpos-es of advertisement control, market research, and for the tailor-made design of our internet service. This data is stored separately from other data which you enter while using our service. Buffalo does not carry out an analysis of this data for the purpose of preparing personal usage profiles. The storage and use of this data is anonymized.
We transfer data to our statistics service providers, Econda GmbH and Google Inc., for the purpose of analysis ("tracking"). You may object to this tracking at any time (see sec 1.7 below). In this case we can-not provide personalized contents to you.
1.7 Webtracking by Econda GmbH
To ensure the tailored design and optimum performance of this website, solutions and technologies by Econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany (www.econda.com) does not only collect and store anonymized data, but also utilizes this data to compile usage profiles by means of pseudonyms. Cookies can be used for this purpose which makes it possible for an internet browser to be recognized (for more detailed information concerning cookies see sec. 1.4 above). Without the express consent of a visitor, however, usage profiles will not be stored together with data pertaining to the pseudonymous visitor. IP addresses, in particular, are rendered indecipherable immediately after receipt, which makes it impossible to match a usage profile with an IP address.
COOKIE INFORMATION
We use Econda Cookies to identify how you interact with our site, so that we can see things like the most popular pages and the journey that you take though our site and thus to improve our respective websites. These kinds of cookies may be used:
First Party cookies – These cookies are set by the domain of the website that you are visiting.
Third Party cookies – These cookies are set by a domain different to the one of the website that you are visiting. Econda uses these when a client owns more than one website and wishes to see how users move between these (“cross domain tracking”), or in case the client wishes to track the views of his ads on external sites.
COOKIE LIST
The following cookies will be stored by Econda on the computer of the website visitor (you):
Session cookie: containing the following contents: A random non back calculable number (“Hash”); Expi-ry: End of session.
Visitor cookie: containing the following contents: A random non back calculable number (“Hash”); Expiry: 3 years.
(Cookie Domain: econda-monitor.de)
We have enabled cookie-based campaign tracking, so the following cookie will be stored by Econda on the computer of the website visitor (you):
Campaign cookie: containing the following contents: Information on the used advertising material (e.g. keyword, campaign, placement, adtext, network type) and Referrer; Expiry is 30 days.
(Cookie Domain: econda-monitor.de)
Ad view tracking and ad view tracking-code is integrated in our ads, the following cookies are stored by Econda on the computer of the visitor viewing the ad:
Ad View Cookie: containing the following contents: List of Ad-Views - Dates and Information on the ad-vertising material viewed (e.g. keyword, campaign, placement, adtext, network type) and Referrer; Expiry is 30 days.
Visitor cookie: containing the following contents: A random non back calculable number (“Hash”); Expiry: 3 years.
(Cookie Domain: econda-monitor.de)
