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The Buffalo 2021 campaign is our answer to the moment. Not looking for a new normal but embracing life in its constant change. A statement to the here and now, where everything is possible because nothing is as it used to be. Giving us a new kind of determination and a renewed zest for life.

Bolder than ever. And even more so.

BOLDER THAN EVER


Pure instinct. Strong statements. We believe that transwomen are women. Ageism is nonsense. And every body is beautiful. We believe in anti-racism and masculinity strong enough for its feminine side. In new paths and in walking them. To give the campaign message more impact, we extend the dialogue to our social media channels and show our characters' own interpretation of the meaning "bolder than ever".

BOLDER THAN EVER








Pure instinct. Strong statements.
We believe that transwomen are women.
Ageism is nonsense. And every body is beautiful.
We believe in anti-racism and masculinity strong enough for its feminine side.
In new paths and in walking them.
To give the campaign message more impact, we extend the dialogue to our social media channels and show our characters' own interpretation of the meaning "bolder than ever".

BOLDER THAN EVER


We trust in who we are. In how we are. In all of us. We show this by showing characters. More role than models, they reflect a society that is inclusive and open - to itself, its future and its potential. We start our campaign with six bold characters who have their own stories to tell. Who have their very own interpretations of boldness and their own ways of express being bolder than ever.

BOLDER THAN EVER










We trust in who we are. In how we are. In all of us.
We show this by showing characters.
More role than models, they reflect a society that is inclusive and open -
to itself, its future and its potential.
We start our campaign with six bold characters who have their own stories to tell.
Who have their very own interpretations of boldness and their own ways of express being bolder than ever.